Self-funded clients
Employers seeking documented ways to reduce claims exposure and support fiduciary stewardship.
Broker Partners
A Cost-Containment Solution That Protects Broker Relationships.
HBS works alongside brokers to help employer clients reduce plan spend with HIPAA-secure virtual care benefits that complement existing benefit strategies.
For Advisors
Give clients a stronger answer to rising healthcare costs.
Employers are asking brokers for practical ways to control plan spend without disrupting their benefits. HBS gives brokers a clear, measurable care-redirection strategy to bring into that conversation.
The platform sits outside the health plan and includes virtual primary care, urgent care, mental health, pharmacy, and weight health support. That makes it a flexible fit for self-funded and level-funded employers.
HBS is designed to complement the broker relationship, not replace it. Employers can keep their benefits team in place while adding a virtual care cost-containment layer.
Client Fit
Where brokers can introduce HBS.
Level-funded clients
Groups that need to improve utilization and protect plan performance without changing carriers.
High-utilization workforces
Employers whose members need better access to routine care, mental health, and pharmacy support.
How the Partnership Works
You make the introduction. HBS does the heavy lifting.
A broker partnership with HBS is deliberately light-touch: you stay the trusted advisor, and HBS operates the program behind you.
Step one is a short conversation to identify which of your self-funded or level-funded groups fit. Step two is a discovery call with the client — you can join or simply make the introduction. Step three is design and launch: HBS handles the SIMERP plan documentation, payroll coordination, enrollment, and member communications, typically reaching full launch in 30 to 60 days.
From there, you receive the same utilization and savings reporting the client sees. That gives you a standing reason to be in front of your client with good news between renewals — documented claims avoidance and tax savings you helped put in place.
Because the program runs at no net cost to the employer, recommending HBS doesn't compete with any budget conversation. It strengthens your position rather than spending your client's goodwill.
Common Questions
Broker partner FAQ.
Does HBS compete with brokers?
No. HBS is not a brokerage and doesn't place or replace coverage. The program sits outside the health plan, so your client's plan placements and your broker-of-record relationship stay exactly as they are. HBS is a cost-containment layer you bring to the table — not a competitor at it.
How does HBS help me at renewal?
Renewals are where clients ask what you've done about rising costs. HBS gives you a documented answer: utilization reporting that shows redirected care, claims that never happened, and tax savings that fund the program. That's a differentiated story most competing brokers can't tell.
Which clients are the best fit?
Self-funded and level-funded groups with W2 employees — especially those feeling claims pressure, facing tough renewals, or asking about fiduciary duties and cost containment. If you're unsure whether a specific group fits, a short call with HBS can qualify them quickly.
What work does a broker have to do?
Make the introduction and stay as involved as you want to be. HBS handles discovery, plan design, payroll coordination, enrollment, and member communications, and provides reporting you can review with your client.
Does introducing HBS affect my compensation?
No. HBS works outside the health plan, so your existing plan placements and the compensation arrangements tied to them are unaffected. Ask us about partner arrangements for brokers who introduce HBS to clients.
Want a quick way to open the conversation with a client? Send them the free 60-second savings calculator →
Related Resources
Support every client conversation.
Use these pages to frame HBS around the buyer's plan type, cost concerns, and fiduciary responsibilities.
Bring HBS into your next client strategy conversation.
Schedule a discovery call to discuss partner fit and employer client opportunities.