Designed for adoption
HBS supports rollout, communications, and engagement so members know when and how to use the benefit.
Virtual Primary Care
A Better First Step For Everyday Employee Care.
HBS gives employees access to HIPAA-secure virtual primary care and connected virtual benefits that help employers redirect care before it becomes expensive plan utilization.
Employee Access
Virtual primary care can change where members start.
When employees do not have a simple care option, they often delay care or start with higher-cost settings. A practical virtual primary care benefit gives them a better first step.
Health Benefit Strategies pairs virtual primary care with urgent care, mental health, pharmacy, and weight health support, creating a more complete care path for common employee needs.
For employers, the value is not only access. It is the ability to redirect routine care away from claims-generating settings and into a lower-friction member experience.
Employer Value
More than a telehealth button.
Built around redirection
The strategy is to shift routine care before it becomes expensive plan spend.
Works outside the plan
Employers can add virtual care access without replacing current benefits or broker relationships.
What Members Get
A connected care path, not five disconnected apps.
Most employees don't need more benefits — they need one obvious place to start. HBS connects five services into a single virtual front door.
Virtual primary care gives members an ongoing provider relationship for routine needs, prescription support, and help with common chronic conditions. Virtual urgent care handles the everyday acute issues that otherwise turn into urgent care and ER claims. Mental health support is built in rather than bolted on, so members don't have to hunt for a separate program.
Pharmacy benefits extend care past the visit, and the weight health program supports one of the biggest long-term drivers of plan cost. Because the services live on one platform, a primary care visit can flow directly into pharmacy or mental health support without the member starting over.
The employer result: routine care happens in the lowest-cost, lowest-friction setting — and because the platform sits outside the health plan, those visits never become claims.
Common Questions
Virtual primary care FAQ.
What can virtual primary care handle?
Routine and preventive care needs, ongoing support for common chronic conditions, prescription and refill support, everyday acute concerns, and care navigation. When an in-person visit is genuinely needed, providers direct members to the right setting — so care escalates appropriately instead of starting at the most expensive access point.
Do employees pay anything to use the benefit?
No. There is no out-of-pocket cost to members at the point of care, and using the platform doesn't touch their deductible, because visits happen outside the health plan.
How is 50%+ utilization possible when most telehealth goes unused?
Three reasons: the benefit is communicated as its own program rather than buried in plan documents, there is zero cost at the point of care so there's no financial barrier, and onboarding starts on day one with HBS handling member communications throughout the year.
Does virtual primary care replace employees' existing doctors?
No. Members keep their own doctors and their existing coverage. Virtual primary care gives them a faster first step for everyday needs and a navigator for when in-person care makes sense.
Is the platform HIPAA compliant?
Yes. HBS is a HIPAA-secure virtual care platform built to protect member data across every touchpoint, from enrollment to ongoing care.
See what redirected care is worth for your plan: run the free 60-second savings calculator →
Related Resources
Connect virtual primary care to the full plan strategy.
Explore how HBS supports self-funded employers, level-funded employers, brokers, and fiduciary cost-containment efforts.
Bring virtual primary care into your cost strategy.
Schedule a discovery call to see how HBS can fit your workforce and current benefits.